Tuesday, October 25, 2011

Why Do We Advertise On Taxis?


Guess! Black Taxi Advertising

Taxis are one of the most extravagant source of advertisement that are still giving a tough time to the latest technology advertisement by allowing these technologies to opt Taxis for the promotions. Before the taxi advertisement, the giant billboards and huge video screens on shopping centers and other popular places like airports and public parks etc were holding the crown of most effective and affordable source of advertisements available in the market. But since last few years, the Raise of advertisement on taxis diminished the worth of these both advertisement resources pretty swiftly. However, these business are still doing a great job but not like taxis.
Advertising on taxis is the only medium available in the industry that help the businesses to advertise their services tot he consumers at the most crowded places and roam in the streets and on the highways of the city without removing or switching the ads. The billboards were popular because of their bulky size and 24x7 advertisement while the video screens were popular because of video advertisement but it keep switching the ads and channels in it. But in case of taxi advertisement the body of the taxi work as a mini Mobile billboard and the rooftop of taxi allow th businesses to add a video screen that only advertise their business, without switching off the Ad or replacing it with any other. And as per statements of various owners of the taxi advertising agencies, taxis move 18-20 hours a day and that simply means that if your ad is wrapped on a taxi or a video screen is embedded on its top then you will get a 18-20 hours non stop advertisement everyday and believe it or not, this worth more than what you pay for it.